For my project “Illustrations for Grocery Photoshoot”, I had the pleasure of collaborating with an Art Director and Photo Retoucher to create eye-catching images for a grocery delivery promotion for Just Eat Takeaway.com. My role in this project was to design custom illustrations that were used as fake labels on the grocery products featured in the photoshoot.
To ensure that the illustrations were in line with the overall aesthetic of the campaign, I closely collaborated with the Art Director and followed the company guidelines, which included a specific color palette. Once the illustrations were finalized, the Photo Retoucher seamlessly integrated them into the photoshoot to create a cohesive and visually appealing end result.
The end result was a series of vibrant, visually appealing images that effectively conveyed the convenience and variety of Just Eat Takeaway.com’s grocery delivery service. I am proud to have played a key role in this project and to have contributed to the success of the campaign.
art direction: Fran Boyd
photography: Ceri Davies
food stylist: Jess Elcock
production: Fiona Chastney & Studio4